On-Page SEO is one of the major divisions in search engine optimization. Before getting started let us know what is On Page SEO and Off Page SEO. On-page SEO is where you will be working on the website whereas page SEO is where you will be working for the website. Here we will discuss the Top 10 On-page SEO trends to be followed in 2023.
1. Believe in Content
If it comes to online marketing then Content is King. Focusing on strong relevant and user-friendly content will drive more organic traffic to your website. Ensure that your content is always simple and crisp. This makes the user stay on your page for a long time.
SEO considers one of the major aspects of Digital marketing for a website. With proper and relevant content for the topics, on-page seo will help to boost rank higher in search engine results page.
2. Use Header Tags
Once your content is ready now try to structure your content with the help of header tags.
H1 – Used for the main page title
H2, H3, H4- For subheadings
By using header tags users will come to know about the exact topics you have discussed in your website/blog.
3. Choose Relevant Keywords
while choosing the keywords be more specific and think like a user. There are many free web tools (Eg: Google keyword planner) to analyze the keywords. In 2023 one can target long tail keywords as many users are trying to be more specific in their searches.
4. Page Title and Meta Description
Why page Title and meta description? Because it pull the user into your website. Users should find your title tag and meta description are matching their exact searches. Ensure that your page title should not more than 60 characters and the meta description should be around 155 characters.
Related: Top 5 SEO Trends in 2023 to Rank top in Search Results Page
5. Improving Page Speed
To reduce the bounce rate for your website one should always improve their page speed. Page speed is considered as one of the important On-page SEO trends. Use google page speed insights to track and monitor your page speed.
6. Image Optimization
Attractive and relevant images are a major key factor to pull users into your website. Use alt tags for image optimization and include your keywords in the alt text. Also, keep in mind that Alt text should not be more than 15 words maximum.
7. Internal and External links
An internal link is nothing but linking another page of your website. Using an internal link will help the user to find out more content on your website. External links are used to point out the other sites. With the help of the external link, we can provide the users with more content. Also to get high authority to your website, one can use a highly reputed link as the external link.
8. Check whether the site is Mobile Friendly
Reports and statistics say that Globe’s smartphone penetration rate is 69%. To shine in your online presence then you should definitely optimize your site as a mobile-friendly one. To check if your website is mobile-friendly Visit here: Google mobile-friendly test tool.
Related: 5 Reasons Why Digital Marketing is Important for a business in 2023
9. Submitting XML Sitemap
XML site maps help search engines find and discover all your web pages. Submitting an XML sitemap helps the search engine to crawl and index your website more effectively. With the help of the sitemap generator tool, you can create your XML sitemap. Once it is created you can submit it to the search engines. XML sitemap is considered one of the important elements in on-page SEO.
10. Google webmaster tools
After your website is live, now you have to monitor your website performance. Google has many free webmaster tools to analyze, Track and monitor your website such as google analytics, google search console, etc.
To conclude, on-page SEO is one of the important aspects of digital marketing techniques. The above discussed are the important 10 Seo trends to be followed to get a better ranking position in Search engines.
